Upriver is an AI research agent that analyzes hundreds of millions of online conversations to extract authentic consumer insights. We monitor Reddit, TikTok, Instagram, LinkedIn, Amazon, and other platforms to understand what actually drives purchases, how people describe problems, and what language resonates.
Your ad platform's AI campaign creation workflow integrates directly with Upriver. When creating campaigns, the platform automatically queries Upriver to enrich context about your target audience and industry. This seamless integration means campaigns are created with deeper precision, driving higher ROAS without extra work from you.
Discover vertical-specific trends relevant to your brand and category. Understand what's gaining traction in your industry before it saturates.
Identify cultural moments and broader trends that transcend industries. Find hooks and angles that tap into wider conversations your audience is having.
Map distinct personas within your target market. For example, in the headphones category: "commuters" value noise isolation and battery life, "frequent flyers" prioritize comfort and portability, while "audiophiles" focus on sound quality specs. Each segment requires different messaging, tone, and feature emphasis.
Get platform-specific guidance on language, visual styles, and content formats that resonate with your audience.
Input: Your brand context, target audience, and campaign objectives
Output: Actionable insights including: